Terms of Use — Chancela

Version: 1.0 · In force since: October 21, 2026

Provider: Today Consultoria de Negócios LTDA (Gomio), CNPJ 05.017.814/0001-52, Salvador, Bahia, Brazil Contact: contato@gomio.com.br

By signing up for any Chancela service, you agree to these terms. Read section 3 carefully: it is where what is not promised lives, and it is the most important part of this document.

1. What the service is

Chancela measures whether a business shows up in the answers of the models behind AI assistants (such as ChatGPT, Gemini and Perplexity), queried through the API with web search, when someone asks about its category and city, and where it stands on the Google map for that category. In the execution services, it works so that the business starts to show up. What each person sees in the app can be different: the app also uses the location, account memory and map data of whoever is asking (section 3.3).

Chancela is a Gomio product, the brand under which Today Consultoria de Negócios LTDA provides the service.

2. Plans

The free audit is a courtesy: it can be stopped, limited or refused at any time, without creating any acquired right.

3. What we guarantee, what we measure and what we do not promise

This section is not a legal disclaimer. It is how the service is sold — you can check any claim of ours on your phone in 30 seconds, and we would rather say up front what we do not control.

3.1 Guaranteed — under our control

• A baseline audit recorded and accepted by both parties in week 0, freezing which questions, which engines and which competitors
• Continuous monitoring of that set, at the agreed frequency
• In Chancela Essencial, carried out by us: standardizing name, address and phone in the sources the audit points to; structured data markup on the website; creating or updating the Google Business Profile; creating or updating the profiles in the directories the audit showed are consulted; one page per service with the city; a review request routine
• A weekly summary and a monthly report of what was done and what changed

3.2 Measured and reported — the likely result

Presence rate in the agreed questions, in web search answers through the API · position, rating and review count on the Google map for the category · domain citation rate · share of the conversation against the named competitors · how many of the cited sources started to include the brand.

3.3 Not promised

• ❌ A specific position in any engine
• ❌ "First place on ChatGPT" or equivalent
• ❌ Control over how the AI words or summarizes the answer
• ❌ Sales volume, revenue or number of customers
• ❌ That the API answer is identical to the app's — it is not, and the difference tends to be larger in local search, because the app has location and account memory that the API does not
• ❌ Stability over time: providers change models without notice, and a result can change without anything having changed on your side

Why we do not promise a position: we do not control it. Whoever promises it does not control it either.

3.4 What depends on you

Some results depend on your action and are outside our control: the volume and recency of reviews from real customers, access to your website and your Google profile, content approval, and correct information about address, phone and services. Delays on these items shift the schedule accordingly.

3.5 Google Business Profile

• The Google Business Profile is a free Google service. What you pay Chancela is our management and execution service, not the Profile. Every invoice carries this information.
• Your Profile is always yours. You remain its primary owner. We ask for Manager access, never owner access. If we create the Profile for you, we transfer primary ownership to you as soon as verification ends, and stay on as managers.
• We act only with your authorization, given in writing or by digital consent during onboarding. Replying to reviews on your behalf requires a separate, explicit authorization. Verbal authorization does not count.
• We tell you what we change. Every change we make to your Profile appears in the weekly summary or the monthly report. A change in who has access to the Profile is announced by email within 48 hours.
• Your Profile's performance data is yours. For example: views, calls, direction requests and website clicks. We use it only for your report. It is shown apart from the other numbers, and is never compared with other clients' or shown to them. You can check it at any time by opening the Profile yourself.
• At the end of the contract, or whenever you ask, we remove our access to your Profile within 7 business days. We help you keep sole control of it.
• We do not speak for Google and have no partnership with Google. Google may contact you to confirm that we follow its rules for third parties.
• How to choose and oversee whoever manages your Profile, according to Google itself: https://support.google.com/business/answer/7163406

4. Signing up and payment

Today there is no sign-up or payment on the site. Signing up happens through a conversation:

• Proposal: we send a written proposal with the scope, price, minimum term and payment method. It is valid once you accept it in writing, by email or WhatsApp.
• Billing: issued by Today Consultoria de Negócios LTDA, by Pix or boleto (Brazilian bank slip). We do not receive or store card numbers.
• Chancela Essencial: the setup and the first monthly fee are charged together, in advance. Execution starts after payment is confirmed. After that, the monthly fee is charged every month, renewed automatically until cancellation.
• Minimum term: 6 months, counted from the confirmation of the first payment.
• Chancela Rede: as per the accepted proposal.
• Price adjustment: at most once every 12 months, announced 30 days in advance. You can cancel without penalty during that period.

Cancellation and refunds

• How to ask: by email, to contato@gomio.com.br, or by WhatsApp, in the same conversation where you signed up. We reply with the date the request takes effect.
• Chancela Essencial, within the 6-month minimum: the cancellation request is recorded and takes effect at the end of the sixth month; the monthly fees until then remain due, and the service keeps being provided.
• Chancela Essencial, after the 6 months: cancel whenever you want, without penalty. The service continues until the end of the period already paid.
• Setup: not refundable once execution has started, except for the right of withdrawal below. At the end of the contract, everything created in your name (profiles, pages, structured data) is yours, with the access to it.
• Chancela Rede: as per the accepted proposal.
• Withdrawal (Art. 49 of the Brazilian Consumer Defense Code): if you signed up remotely (online, by email or by WhatsApp) and you are an end consumer, you have 7 calendar days to withdraw, with a full refund.

5. Acceptable use

You may not: use the service to monitor a natural person instead of a company; resell or redistribute the reports as your own, without signing up for the agency plan; use the data to defame a competitor or for misleading comparative advertising; try to get around technical limits or overload the infrastructure.

Breach allows immediate suspension, with no refund of the current period.

6. Ownership

Yours: the content you provide, and the reports delivered to you — you can use them as you wish, including with another provider.

Ours: the platform, the methodology, the code and the aggregated data. We may publish aggregated, non-identifying statistics about the market. Publication that identifies you by name requires your written authorization.

7. Confidentiality

We do not disclose that you are a client, or your results, without written authorization. This applies both ways and survives the end of the contract.

8. Limitation of liability

The service is provided as an obligation of means, not of result, as set out in section 3.

We are not liable for: changes in the behavior, policy or price of AI providers; unavailability of third-party services; business decisions you make based on the reports; or lost profits or indirect damages.

Our total liability is limited to the amount you actually paid in the 12 months before the event. This limitation does not apply to willful misconduct, gross negligence or what the law does not allow to be limited — including consumer rights, where applicable.

9. Data protection

Data processing is described in the Privacy Policy, which is an integral part of these terms. When we process data on your instructions — the case of the agency plan — we sign a specific processing agreement.

10. Changes

Relevant changes are announced 30 days in advance by email. If you do not agree, you can cancel at no cost within that period. Continuing to use the service after they take effect means acceptance.

11. Governing law and venue

Brazilian law applies. The courts of the district of Salvador, Bahia are chosen, without prejudice to the consumer's right to sue in their own domicile.

This text is a convenience translation. If it differs from the Portuguese version, the Portuguese version prevails.